Into the Wild - Branding & Packaging

The forest is a wild place where many interesting creatures live. Going into the wild can seem like a scary and unknown journey for kids. To solve this, toy brand, Into the Wild created a line of whimsical forest creatures. These creatures have personalities with soft and warm features, which is important to changing perceptions about what lies in the nooks and crannies of the forest. 

The packaging was designed to reflect the wild forest scenes these fun characters call home.