Kook - Branding & Packaging
Kids hate applying sunscreen and struggle to wait the recommended time between applying sunscreen and getting in the water. To solve this problem, Kook is a line of sunscreen that brings a little color into their experience. It goes on with color and once it’s rubbed in all the way, it turns clear.
Characters
These characters were developed to be fun for the kids, but also as an educational component of the brand. On the back of each package there is a fact about the sea creature shown on the packaging.